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How to Effectively Use Advertorials in Your Marketing Strategy

By Bill Grover | January 2, 2024January 2, 2024 by Bill Grover

What is an advertorial? An advertorial is a type of native ad. It’s specifically a paid content piece designed to look and read like an editorial article, blending in with the media platform’s regular content. It is typically marked as “sponsored” or “advertisement” to maintain transparency. These clever marketing tools mix adverts with helpful content to get potential readers to stay on the page. They work so well that marketers invested about $98.59 billion on…

Website Content

Why is an Industrial Blog Like a Three-Masted Sailing Ship in 2023?

By Bill Grover | October 26, 2023October 26, 2023 by Bill Grover

Why is an industrial blog like a sailing ship? They need a lot of parts to make it go, and they make money for the owner when used correctly. Ships carry physical cargo, and business blogs carry ideas, both valuable commodities. Each post in an industrial blog is like a sail. One won’t do much. But many business blogs can provide a continuous source of traffic and leads, like a steady wind. Businesses that incorporate…

Website Content

Supercharge Your Brand: Vital Tactics to Skyrocket Website Credibility

By Norela Grover | October 26, 2023October 26, 2023 by Norela Grover

What is website credibility? Just like a job seeker needs to dress appropriately, have a well-written resume, and provide references, a website needs a professional image when building trust. Its design, high-quality content, and reliable sources combine to establish website credibility. The more reliable your website is, the more likely users are to trust your brand, engage with your content, and ultimately convert to customers. The process of building website credibility is multi-faceted, involving design,…

VSL

How To Convert Text Sales Letters to Video Sales Scripts (VSLs)

By Bill Grover | August 17, 2023August 17, 2023 by Bill Grover

Is a classic sales letter or page better than a video sales letter (VSL)? Marketers have been asking that question and testing results for over a decade. Most statistics reveal that video typically out-converts text because viewers don’t have to be as engaged as readers to be understood. Marketing strategies continue to evolve in the digital landscape, and one such shift involves transitioning from Text Sales Letters (TSLs)to Video Sales Letters (VSLs). This article will…

Social Media

Copywriting for Social Media: 12 Expert Tips to Create Engaging Content…

By Norela Grover | August 9, 2023August 9, 2023 by Norela Grover

Lately, it seems social media content is all about ads, not content. The “corporatization” of platforms has driven a decrease in social interaction and a shift towards more ads and sponsored posts. Influencers are not engaging with followers because they are too focused on sales. These issues have led to a declining online social community and a need for alternative platforms that prioritize user connections and authentic content. Whether you are a business owner, a…

Email Marketing

How To Craft Emotional and Persuasive Email Subject Lines

By Bill Grover | July 11, 2023July 11, 2023 by Bill Grover

In the world of email marketing, the subject line is the first interaction a recipient has with your email. It acts as a gatekeeper, determining whether your email will be opened, ignored, or sent straight to the dreaded spam folder. Therefore, mastering the craft of compelling and click-worthy email subject lines is crucial for any successful email marketing campaign. An effective subject line grabs the reader’s attention, piques their curiosity, and entices them to open…

Website Content

The Benefits of Outsourcing Web Content Creation

By Norela Grover | July 6, 2023July 11, 2023 by Norela Grover

You’re trying to scale your business to the first $1 million in revenue. Do you have the time to research, write and edit blogs, videos, and social media posts? Don’t get us wrong. Content marketing is a valuable inbound marketing tool. It generates three times more leads than traditional outbound methods. But can you afford to take the time away from managing your business? Online and offline businesses increasingly use content marketing to attract and…

VSL

The Power of Video Sales Letters: 9 Reasons Why Your Business Needs Them Now

By Bill Grover | May 27, 2023July 11, 2023 by Bill Grover

In today’s digital world, businesses must stay on top of the latest marketing trends to remain competitive. One of the most effective marketing tools today is the VSL. Let’s explore why VSLs are an effective marketing tool and why your business needs them now. What is a VSL, and How Does It Work? VSL is an acronym for a video sales letter. It’s a sales pitch in the form of a video, a combination of…

Email Marketing

Unlock the 8 Benefits of Email Marketing for Your Business Now!

By Bill Grover | January 18, 2023August 27, 2023 by Bill Grover

Did you know that over 4.3 billion people check their inboxes at least once daily? Although emails don’t always get through spam filters, 77% to 80% of them do, making it a highly effective marketing strategy. Here we will discuss the top eight reasons businesses generate leads, sales, and profits from email marketing strategies. First, let’s review a brief description of email marketing. Email Marketing Definition and Evolution Trivia fact: It was back in 1971…