Content Marketing

How to Effectively Use Advertorials in Your Marketing Strategy

What is an advertorial? An advertorial is a type of native ad. It’s specifically a paid content piece designed to look and read like an editorial article, blending in with the media platform’s regular content. It is typically marked as “sponsored” or “advertisement” to maintain transparency. These clever marketing tools mix adverts with helpful content to get potential readers to stay on the page. They work so well that marketers invested about $98.59 billion on…

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