Why is an industrial blog like a sailing ship? They need a lot of parts to make it go, and they make money for the owner when used correctly. Ships carry physical cargo, and business blogs carry ideas, both valuable commodities. Each post in an industrial blog is like a sail. One won’t do much. But many business blogs can provide a continuous source of traffic and leads, like a steady wind. Businesses that incorporate…
What is website credibility? Just like a job seeker needs to dress appropriately, have a well-written resume, and provide references, a website needs a professional image when building trust. Its design, high-quality content, and reliable sources combine to establish website credibility. The more reliable your website is, the more likely users are to trust your brand, engage with your content, and ultimately convert to customers. The process of building website credibility is multi-faceted, involving design,…
You’re trying to scale your business to the first $1 million in revenue. Do you have the time to research, write and edit blogs, videos, and social media posts? Don’t get us wrong. Content marketing is a valuable inbound marketing tool. It generates three times more leads than traditional outbound methods. But can you afford to take the time away from managing your business? Online and offline businesses increasingly use content marketing to attract and…
Does your website look interesting, like the lights on the Las Vegas strip, or is it a dusty museum filled with content no one bothers to read? The website is your top lead magnet and salesperson. It’s the face of your brand and business. Every few months, it needs a little TLC and a makeover to keep things fresh. Are you ready to keep your website content fresh and optimized? If so, this guide will…