Social Media

Copywriting for Social Media: 12 Expert Tips to Create Engaging Content…

Lately, it seems social media content is all about ads, not content. The “corporatization” of platforms has driven a decrease in social interaction and a shift towards more ads and sponsored posts. Influencers are not engaging with followers because they are too focused on sales. These issues have led to a declining online social community and a need for alternative platforms that prioritize user connections and authentic content. Whether you are a business owner, a…

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Social Media

SEO and Social Media Marketing: The Ultimate Guide for Building a Strong Customer Base Online

There are two primary reasons why every company needs to grow its customer base. The first and most obvious is more customers mean more revenue. The second reason is that an existing customer base is 60% to 70% more likely to buy again than a new prospect. Having a strong customer base guarantees your business’s success. With the help of social media, SEO, and other digital marketing techniques, companies now have a broader reach to…

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