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It’s challenging to do business in another country. The complications of different currencies, import regulations, culture, and logistics can take time to understand. Solutions can be hard to find. Of course, the language barrier is always an issue. Finding a translator who understands your language and your target market’s language is not always easy. Every language has nuances and slang that only locals understand. For example, in France, there are 28 different dialects. The Swiss-German…

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Whether you view a sale as a slow, methodical seduction to get your prospect into the bedroom or storming the castle walls to get into the throne room, the process starts with an exchange of information.  The modern-day term for disseminating this information is “Content Marketing.” It’s a way of spoon-feeding your prospect the right information at the right time when they are hungry for your message. You probably have heard a lot about it…

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By Bill Grover – June 2016 Have you ever bought a shirt or dress that you don’t need? I think we all have. Why did you buy something on impulse?  Emotions! You are being influenced by your emotions. In this case, vanity, the desire to look good. Perhaps the fear of loss because the sales price will go up, or the item will sell out. Admit it or not, emotions play a critical role in…

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“I Read Your About Page, But I Still Don’t Know What the Heck You Do” By Bill Grover Isn’t it maddening to spend the time reading part of a home page, get interested enough to read the entire About Page and yet still do not know what a company does? So many companies fall for beautiful writing and lofty ideas but somehow never get around to tell you what they do or how to do…

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JANUARY 18, 2015 – BY NORLELA GROVER Get Your Sales Letter Noticed Do you remember the last sales letter or email that jumped out at you, or one that grabbed your attention like a barking dog? This is exactly how your sales letter should affect your potential clients. When a dog barks it does get your attention, but when it goes on for too long it becomes annoying very quickly. Your sales letter should be…

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