How To Convert Text Sales Letters to Video Sales Scripts (VSLs)

Is a classic sales letter or page better than a video sales letter (VSL)? Marketers have been asking that question and testing results for over a decade. Most statistics reveal that video typically out-converts text because viewers don’t have to be as engaged as readers to be understood. Marketing strategies continue to evolve in the digital landscape, and one such shift involves transitioning from Text Sales Letters (TSLs)to Video Sales Letters (VSLs). This article will…

Continue reading