Content Marketing for Your SME Business

Whether you view a sale as a slow, methodical seduction to get your prospect into the bedroom or storming the castle walls to get into the throne room, the process starts with an exchange of information.¬† The modern-day term for disseminating this information is “Content Marketing.” It’s a way of spoon-feeding your prospect the right information at the right time when they are hungry for your message. You probably have heard a lot about it and might have some ideas on what content marketing entails. ¬†According to the Content Marketing Institute, content marketing is, “A marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire… Read More

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