Always Use a Native English Copywriter After the Translation

It’s challenging to do business in another country. The complications of different currencies, import regulations, culture, and logistics can take time to understand. Solutions can be hard to find. Of course, the language barrier is always an issue. Finding a translator who understands your language and your target market’s language is not always easy. Every language has nuances and slang that only locals understand. For example, in France, there are 28 different dialects. The Swiss-German dialect is so strong that the Germans next door can barely understand them. Even George Bernard Shaw’s famous quote about U.S. and Britain rings true. He said, “We are two peoples separated by a common… Read More

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Use Emotion in Your Sales Copy, Even for B2B

By Bill Grover – June 2016 Have you ever bought a shirt or dress that you don’t need? I think we all have. Why did you buy something on impulse?  Emotions! You are being influenced by your emotions. In this case, vanity, the desire to look good. Perhaps the fear of loss because the sales price will go up, or the item will sell out. Admit it or not, emotions play a critical role in any buying decision whether personal or B2B. According to Bankrate.com – Real estate agents say emotional mistakes are common among homebuyers, who overpay for their “dream homes” because they let feelings cloud their judgment. If… Read More

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Why Clarity is Important to Your Company, Brand and Sales

“I Read Your About Page, But I Still Don’t Know What the Heck You Do” By Bill Grover Isn’t it maddening to spend the time reading part of a home page, get interested enough to read the entire About Page and yet still do not know what a company does? So many companies fall for beautiful writing and lofty ideas but somehow never get around to tell you what they do or how to do business with them. Here is one perfect example of a website that is self-absorbed in biz-speak that even Sherlock Holmes would have a tough time finding clues to the purpose of this business. After reading… Read More

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Bark the Right Words!

JANUARY 18, 2015 – BY NORLELA GROVER Get Your Sales Letter Noticed Do you remember the last sales letter or email that jumped out at you, or one that grabbed your attention like a barking dog? This is exactly how your sales letter should affect your potential clients. When a dog barks it does get your attention, but when it goes on for too long it becomes annoying very quickly. Your sales letter should be balanced between attention grabbing copy and good information. Customers, in general, are self-centered (aren’t we all?) and it’s understandable. This is why your sales letter should focus on “WIFM” or “What’s in it For Me”… Read More

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