Come on in! The coffee is ready.

We would like to welcome you here and give you a brief overview…about us. What an original name for a page.

Coming From Different Backgrounds and Perspectives

Niagara Falls, Canada
Niagara Falls, Canada

Bill and I came from very different personal and professional backgrounds. I am Norlela (pronounced No-re-la) and I am originally from Kuala Lumpur, Malaysia. Bill grew up in Rochester, New York. Both of us traveled around the world only to meet each other in Rochester, of all places. Despite our differences, we are a happy couple and have several things in common. We both love learning about sales writing, taking photographs, traveling and cats.

Getting Sucked into the Internet Gold Rush

Barely a day goes by when a “get rich on the internet” email sneaks past the spam filter. About seven years ago Bill started showing me some of the opportunities he had found on how to make money online. With dreams of independence, we got excited thinking that someday we can leave our jobs and make money writing so that we can spend time together travelling. We spent too much money on various courses, built niche websites, learned to write content and articles hoping prospects would stampede to our site and make us rich.

Years later we are still working hard, we didn’t find the big gold mine, in retrospect we gained a valuable education in web building, niche content creation, article marketing, blogging, SEO and keyword research.

From Hobby to Full-time

Kota Kinabalu, Malaysia
Kota Kinabalu, Malaysia

Having learned what it takes to write successfully for ourselves the next logical step was to turn professional and write for others. It wasn’t until we took an excellent copywriting course with AWAI that we saw the light of what true copy writing can be. We learned proven techniques from the masters like David Ogilvy, Bob Bly, Dan Kennedy and others. Just knowing that a proper headline should account for 80 percent of your effort is something many other writers are unaware of. The more we learn the more excited we become. We are proud to see our copy bring in sales and conversions.

Pros Copy Writers, Past & Present

For two weeks a month, Bill is still a chef on the oil rig situated in the Pacific, along the Central coast of California. He has held many food service related positions since graduating from the Culinary Institute of America in 1981. During his years he has also tried various sales positions in the mortgage business, licensed real estate agent, health insurance and home improvement products. All roads led back to food service and writing.

Hong Kong
Hong Kong

I, Norlela, have more than 36 years of office experience in customer support, marketing and office management. I was also a Microsoft Certified computer trainer in software applications and technical support. I worked for the American Red Cross in the Marketing Department for 10 years until February 2014 when we decided, that after years of Bill’s monthly cross country commute, we should relocate to California. We leased our home in Henrietta NY, packed our things and, with our two cats, drove about 2,700 miles to Ventura, California. We made it!

We continue to hone our writing skills. Starting as affiliate marketers for products in Click Bank, LinkShare and Commission Junctions we created, from scratch, several WordPress niches. We created websites and the content for dating online, pets, weight loss, jewelry and photography. We learned about SEO, keywords, HTML, CSS and online marketing in general. Our articles have been submitted to,,, and many other article directories as a means to create traffic.

What the Crystal Ball Sees for Our Future

Our future is in copywriting, sales and web content, especially for B2B and B2C. Every sales letter or email is designed with one goal in mind, to grab the reader by the eyeballs and carry him to the “buy” button. Nothing is more gratifying than knowing our writing works and someone is getting paid because we did our job well. It is our goal to be able to work from anywhere in the world and help others generate sales with our writing.

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